FREELANCE CLIENT
Nolfo's
This was a freelance project for a new client. My client's last name is Nolfo; therefore that is what he wanted to name his product. Nolfo is originally from Chicago and he makes a homemade giardiniera that is a family recipe. I was referred to him by a current client of mine. Nolfo wanted to sell his product to the public. I was able to come up with several logo comps he liked. We narrowed it down and I fine-tuned it. Nolfo wanted to add two additional heat levels to his spicy Italian-style relish of mixed pickled vegetables. Therefore, I had to change to logo slightly on the label so they would be consistent in style and easy to identify.
art direction branding collaboration logo packaging print
FREELANCE CLIENT
Clubhouse Pass
This was a fun freelance project. One of my existing clients introduced me to an acquaintance; which was the owner of Clubhouse Pass. The owner wanted me to create several Clubhouse Passes for entertaining events: such as concerts, trade shows, and sporting events. These Passes were 3" x 4 1/4" cards front and back. The viewer should be able to tell that the elements and principles cards are designed to go together. The card is a great way to present a lot of complex information quickly. The better the design, the more clear the information will be.
art direction branding collaboration print
